March 2025

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From Booking to Business Value in Seconds: A Real-Time Integration Success Story 

Data Strategy / By

In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value.  What Does “Real-Time” Mean? In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays.  This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge […]

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The Road to an MBA: Episode 2 

The Road to an MBA / By

Hello, dear readers! Welcome back to “The Road to an MBA” where I, Fraser, continue to share the twists and turns of my journey through an MBA at the University of Liverpool. In this episode, we’ll dive into some of the highlights from my first 3 modules and my first Executive Project Week! As promised, we will also reflect on the logistics of doing this course alongside full time employment, and how I have found managing my schedule so far.   Module Highlights  The first 3 modules I completed were; Developing as a Leader and Manager, International Business and the Global

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My First Few Months as an MBA Student 

Career Development, The Road to an MBA / By

I recently embarked on an exciting journey, starting my Master of Business Administration (MBA) at the University of Liverpool. Here’s a look at how my first few months have been and what I’ve experienced so far.  My Transition from a STEM Degree to a Business Degree  Switching from a technical STEM background to a business-focused MBA initially made me nervous, but it has been a rewarding journey so far. One of the biggest adjustments has been moving from solving structured technical problems to applying critical thinking skills to real-world challenges, where there is often no single correct answer. The resources

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