Cloud Perspective

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Applying the 80/20 Rule to Value-Driven Modelling: Focus on What Really Drives Growth 

I joined Cloud Perspective in July last year because I recognise that data is becoming increasingly critical to how businesses can benefit from the AI revolution. In my conversations across the industry, I’ve become more familiar with the concept of Value-Driven Modelling (VDM). While I’m not an expert, I’d like to share a few thoughts on VDM and its intersection with the more familiar Pareto Principle. Not all business inputs are created equal. Often, a small number of products, customers, or activities are responsible for the majority of results. That’s the insight behind the Pareto Principle, also known as […]

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From Booking to Business Value in Seconds: A Real-Time Integration Success Story

Data Strategy / By Fraser Maidment

In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value. What Does “Real-Time” Mean? In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays. This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge

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Unlocking Revenue Growth with Account-Based Selling

Data Strategy / By Martyn Leman

Account-Based Selling strategy for revenue growth One of the biggest challenges in building a data strategy around customers is justifying the return on investment (ROI). Will the investment lead to better customer outreach? And more importantly, how can this be measured in tangible financial terms? Can improved data quality and contact efficiency directly impact the bottom line? Questions so ephemeral as to be nearly meaningless. Account-Based Selling (ABS) provides a compelling, measurable, and quantifiable ROI. What is ABS? In this Blog, ABS refers to the strategic integration of multiple product businesses acquired into a new entity. Through a focused data

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The Playbook for High-Performance: Lessons from Elite Rugby for Data Leadership

Data Strategy, Uncategorized / By Rory Teague

By Rory Teague, Business Development Specialist at Cloud Perspective Ltd | Former Rugby Player and International Coach In elite rugby, winning isn’t just about talent—it’s about strategy, adaptability, and execution under pressure. Championship teams don’t leave success to chance; they build structured playbooks, optimize performance through data, and create an environment where players thrive. In the corporate world, data leadership operates the same way. Just as rugby teams rely on structure, teamwork, and continuous improvement, data-driven organizations need a clear strategy, high-performance teams, and a culture that embraces learning and execution. 🏟️ Creating the Right Locker Room: The Power of

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