In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value.
What Does “Real-Time” Mean?
In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays.
This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge wasn’t just integrating systems, it was ensuring that booking data could be processed, validated, and made available to sales and service teams within seconds of the customer hitting “confirm.”
The Challenge: Fragmented Data and Delayed Insight
Previously, customer data created at booking would take hours—or even days—to propagate through the organization’s core systems. This delay introduced operational friction, reduced sales efficiency, and created inconsistencies across customer touchpoints.
What they needed was a seamless, real-time integration between their booking platform and enterprise systems like Salesforce and Informatica MDM. That’s where our solution came in.
The Solution: Intelligent Real-Time Process Orchestration
At the heart of this transformation was a real-time process powered by Informatica Cloud Application Integration (CAI). This process was designed to:
- Trigger instantly when a booking is confirmed.
- Validate, clean, and match customer data using MDM and Third-Party Validation.
- Automatically create or update Salesforce Person Accounts, ensuring up-to-date CRM records.
- Intelligently manage merges, survivorship, and data quality to maintain a single source of truth.
Whether it was a new traveller or a returning customer, the system could discern the difference and adapt accordingly, creating, updating, or merging records with intelligent logic and validation at every step.
The Result: Value in Seconds, Not Days
The real headline? The moment a booking is made, the data is processed, validated, and surfaced in Salesforce within seconds.
This “Booking-to-Business-Value” automation removed the usual lag between customer engagement and operational insight. Sales and service teams now work from live data, allowing them to act instantly, whether to upsell, service, or support.
Why It Matters
Speed alone isn’t the full story. This solution also ensures:
- Data quality through Third Party Validation and MDM rules.
- Trust by enforcing survivorship rules that promote the best, most reliable data.
- Scalability through modular CAI processes that can adapt to multiple booking message formats.
The Takeaway: Real-Time Value Is Real
This project is a clear example of what’s possible with modern integration. Real-time isn’t a buzzword, it’s a business enabler. By shortening the time from customer action to organizational reaction, businesses can unlock massive value fast.
“From Booking to Business Value in Seconds” isn’t just a slogan. It’s a strategy.
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