Author: Fraser Maidment

A close-up image of stacked coins with a blurred clock, symbolizing time and money relationship.

From Booking to Business Value in Seconds: A Real-Time Integration Success Story 

In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value.  What Does “Real-Time” Mean? In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays.  This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge […]

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The Road to an MBA: Episode 2 

Hello, dear readers! Welcome back to “The Road to an MBA” where I, Fraser, continue to share the twists and turns of my journey through an MBA at the University of Liverpool. In this episode, we’ll dive into some of the highlights from my first 3 modules and my first Executive Project Week! As promised, we will also reflect on the logistics of doing this course alongside full time employment, and how I have found managing my schedule so far.   Module Highlights  The first 3 modules I completed were; Developing as a Leader and Manager, International Business and the Global

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The Road to an MBA: Episode 1

Hello and welcome to episode 1 of ‘The Road to an MBA’ where I will be taking you along with me on my journey in pursuing an MBA. As this marks the inaugural episode, allow me to introduce myself. My name is Fraser, occupying roles as a Lead Data Consultant and Employee Engagement Manager at Cloud Perspective; essentially, I have a passion for data and inspiring individuals towards growth and success. The question arises: what motivates my pursuit of an MBA? To take the road or not… I’ve always been interested in the bigger picture, even from my early days

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