Author: Martyn Leman

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The Keychain Advantage: Unifying Customer Data for Seamless Integration

Customer Loyalty / By

The Keychain is an essential element of the Informatica Customer 360 (C360) solution, designed to seamlessly connect and maintain relationships between customer data across multiple systems. Acting as a central linking mechanism, it ensures accurate, consistent, and unified access to customer information. Below, we explore how the Keychain functions and its critical role in optimizing data management. Why Implement the Keychain? For a leading global vacation and hospitality brand, Cloud Perspective implemented Keychain as part of a broader data strategy, to serve as a single source of truth for managing customer account keys across various systems. By linking their customer

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25% Fewer Complaints, Faster Resolutions: The Impact of a Unified Loyalty Program

Customer Loyalty / By

Why a Consolidated Loyalty Program Is Key to Customer Satisfaction Loyalty programs are a great way to reward customers and keep them engaged with your brand. However, challenges can arise when the system behind these programs becomes fragmented. This fragmentation often occurs when large organisations grow through mergers and acquisitions, resulting in disjointed customer data. A leading vacation and hospitality company managing loyalty points across four different systems experienced this very same problem. This situation led to customer frustration and operational inefficiencies. Let me share how we partnered with them to resolve these challenges. The Problem: Fragmented Loyalty Systems Hurt

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Why do they say Data is the new Oil?

Industry Insights / By

The phrase “data is the new oil” is often used to highlight the immense value of data in the modern economy, similar to how oil has been a fundamental resource powering the industrial and technological advancements of the 20th century. This analogy, popularized by Clive Humby in 2006, underscores several key parallels between data and oil, underscoring the role of data as a crucial asset in the digital age. Here are the main reasons behind this comparison: 1. Valuable Resource Just as oil has been a critical driver of economic growth, technological innovation, and geopolitical strategy, data is now seen

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What is the theory behind Data Project ROI?

Industry Insights / By

A data project’s Return on Investment (ROI) quantifies the financial return compared to the project’s cost. Calculating ROI for data projects can be complex and varies significantly across different initiatives and industries. However, the essence of measuring ROI in this context involves assessing both tangible and intangible benefits against the investment made. Here’s a breakdown of how ROI for a data project can be approached: 1. Cost of the Data Project This includes all expenses related to the project, such as: 2. Benefits of the Data Project Benefits can be direct (tangible) and indirect (intangible), such as: 3. Calculating ROI

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