Master Data Management

The MDM Journey: Why Governance and Data Quality Are Crucial to MDM Success

Master Data Management (MDM) is often positioned as a technology solution – a platform, a system, an architecture. But in reality, a successful MDM implementation is far more than that. It is a business transformation initiative that depends heavily on strong data governance and high data quality. Across multiple customer engagements – including a recent programme with a global connectivity provider operating across dozens of countries – I’ve seen a consistent theme: when MDM struggles, it’s rarely because of the technology. It’s because governance and data quality weren’t established early enough – or clearly enough. In this customer engagement, the […]

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Preparing Your CRM for Agentic AI Starts With Your Data

By Miranda Pocock Agentic AI is changing the conversation around CRM. For years, we’ve been talking about systems that log activity, store interactions and help teams stay organised. Useful, yes – but hardly transformative. Now we’re entering a phase where CRM can interpret signals, anticipate needs and support decisions across the entire customer lifecycle. Preparing your CRM for Agentic AI is a shift that feels genuinely exciting. But here’s the part organisations are quickly discovering: none of this intelligence works without the right data foundations. In our new practical guide, developed jointly with Informatica, we dig into why AI agents

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