Author: Ellen Guichard

Digital Product Passports (DPP) Are Coming – And The Data Problem Is Already Here

Data Strategy / By

Where most organisations actually stand right now regarding Digital Product Passports. Digital Product Passports (DPP) have moved from a future sustainability discussion to an operational business priority much faster than many organisations expected. And when you talk to the people closest to it; supply chain leads, sustainability directors, product data managers, the conversation almost always arrives at the same uncomfortable truth: the data isn’t ready. Not because organisations don’t have the data. They do. It’s sitting somewhere in an ERP system, a PLM platform, a supplier spreadsheet, a legacy tool that nobody wants to touch. The problem is that it’s […]

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Retail Technology Show: Data Is Back in the Spotlight

Industry Insights / By

Last week I attended the Retail Technology Show, and it was clear from the moment I walked into the event that the industry is at a turning point. The conversations weren’t just about what’s possible with AI — they were about what’s practical, what’s working, and what retailers need to get right before any of it delivers real value. AI Hype vs Retail Reality One theme cut through almost every talk I sat in on: AI, and more importantly, how businesses are actually introducing it in a meaningful way. What stood out to me wasn’t just the excitement around AI

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