Customer 360

Why a Consolidated Loyalty Program Is Key to Customer Satisfaction Loyalty programs are a great way to reward customers and keep them engaged with your brand. However, challenges can arise when the system behind these programs becomes fragmented. This fragmentation often occurs when large organisations grow through mergers and acquisitions, resulting in disjointed customer data. A leading vacation and hospitality company managing loyalty points across four different systems experienced this very same problem. This situation led to customer frustration and operational inefficiencies. Let me share how we partnered with them to resolve these challenges. The Problem: Fragmented Loyalty Systems Hurt […]