Account Based Selling

Account-Based Selling strategy for revenue growth One of the biggest challenges in building a data strategy around customers is justifying the return on investment (ROI). Will the investment lead to better customer outreach? And more importantly, how can this be measured in tangible financial terms? Can improved data quality and contact efficiency directly impact the bottom line? Questions so ephemeral as to be nearly meaningless.  Account-Based Selling (ABS) provides a compelling, measurable, and quantifiable ROI.  What is ABS?  In this Blog, ABS refers to the strategic integration of multiple product businesses acquired into a new entity. Through a focused data […]