Author: Fraser Maidment

What Irish Dreamin’ 2026 Taught Me About Architecture, AI and the Future of Delivery

In the Community, Uncategorized / By

On March 19th 2026, I attended Irish Dreamin’ 2026 — a community-led Salesforce conference in Dublin bringing together architects, developers, consultants, and partners for a full day of learning, conversation, and networking. It was a great opportunity to connect with the ecosystem, share ideas, and get a clearer view of where Salesforce architecture — and AI — are really heading. If I had to summarise the day in one sentence: “A packed day of learning, strong architectural themes, and great conversations — topped off with a few Guinness.” Here are my key takeaways from Irish Dreamin’ 2026: One of the […]

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The Road to an MBA: Episode 4 – The Final Project Begins 

About our People, Career Development, The Road to an MBA, Uncategorized / By

A New Phase Begins  Welcome back to The Road to an MBA. If the earlier episodes focused on taught modules, simulations, and structured learning, this one marks a clear shift. The taught phase of the MBA is now complete, and I’ve officially begun the MBA final project, a stage that feels less like another module and more like the point where everything comes together.  From Student to Researcher  That doesn’t mean this phase is unstructured. Far from it. However, it does feel fundamentally different from what has come before. Earlier stages of the MBA were characterised by classroom energy, group discussions, and

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The Road to an MBA: Episode 3 – Simulating Strategy

About our People, Career Development, The Road to an MBA / By

Welcome back to “The Road to an MBA” and what a ride it’s been. In this episode, I want to share my experience of the most intense module yet: Strategic Advantage. Unlike previous modules, this one dropped us into the driver’s seat of a virtual business and asked us to navigate real-time strategic decisions as the executive board of a fictional sneaker company. Let’s just say, we learned the difference between theory and practice very quickly. The Simulation: Fast-Paced, High Stakes, and Surprisingly Real The Edumundo simulation was a team-based business game where we ran a sneaker brand, making decisions

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From Booking to Business Value in Seconds: A Real-Time Integration Success Story 

Data Strategy / By

In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value.  What Does “Real-Time” Mean? In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays.  This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge

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The Road to an MBA: Episode 2 

The Road to an MBA / By

Hello, dear readers! Welcome back to “The Road to an MBA” where I, Fraser, continue to share the twists and turns of my journey through an MBA at the University of Liverpool. In this episode, we’ll dive into some of the highlights from my first 3 modules and my first Executive Project Week! As promised, we will also reflect on the logistics of doing this course alongside full time employment, and how I have found managing my schedule so far.   Module Highlights  The first 3 modules I completed were; Developing as a Leader and Manager, International Business and the Global

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