Cloud Perspective

Preparing Your CRM for Agentic AI Starts With Your Data

By Miranda Pocock Agentic AI is changing the conversation around CRM. For years, we’ve been talking about systems that log activity, store interactions and help teams stay organised. Useful, yes – but hardly transformative. Now we’re entering a phase where CRM can interpret signals, anticipate needs and support decisions across the entire customer lifecycle. Preparing your CRM for Agentic AI is a shift that feels genuinely exciting. But here’s the part organisations are quickly discovering: none of this intelligence works without the right data foundations. In our new practical guide, developed jointly with Informatica, we dig into why AI agents […]

Preparing Your CRM for Agentic AI Starts With Your Data Read More »

The Next Chapter: Salesforce’s Acquisition of Informatica

Industry Insights, News / By Jack O'Brien

When Salesforce announced its intent to acquire Informatica, it sparked conversations across our teams and with customers. At Cloud Perspective, we gathered colleagues from sales, consulting, and technology to reflect on what this means – not just for the market, but for the organisations we support every day. Transformation won’t come from technology alone. It requires a data-driven culture: led by leadership, adopted through collaboration, and sustained by a commitment to do things better. Salesforce’s acquisition of Informatica is a catalyst, but the real change will be driven by how customers choose to harness it. For over 14 years, Cloud Perspective has helped organisations bridge these gaps – from

The Next Chapter: Salesforce’s Acquisition of Informatica Read More »

The Cloud Perspective Trailblazer Challenge – The Launch

In the Community, Salesforce Trailblazer Challenge / By Miranda Pocock

We have launched our first Trailblazer Challenge with three local colleges.

The Cloud Perspective Trailblazer Challenge – The Launch Read More »