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The Champion 

Data Strategy / By

Understanding the Human Side of Data Delivery  Why People – Not Technology – Define the Outcome  Since we started Cloud Perspective back in 2011, we’ve delivered more than 150 data projects across industries, platforms, and business functions. In that time, the landscape has changed beyond recognition — cloud platforms matured, automation accelerated, and data became a board-level topic.  Yet one thing hasn’t changed: people make or break a data project.  “Technology gives you the means. People give you the outcome.”  Beyond Technology: Redefining What Success Really Means  Yes, the technology matters — but only to a point. Once the platform […]

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Woman hikes along rocky path in Vysoké Tatry, Slovakia. Embracing nature and freedom.

From Backpacker to Data Advocate: Why Travel Needs a 360° Customer View

About our People, Customer Loyalty / By

After months of solo backpacking across Asia and Australia, I’ve experienced the full spectrum of travel, booking hostels on the fly, navigating language barriers, and relying on platforms to remember my preferences. These moments shaped how I think about customer data today. Now, as an Inside Sales Specialist at Cloud Perspective, a platinum partner of Informatica, I support travel and tourism accounts that face those same challenges, but from the inside out. The difference is data. Unified, trusted, and actionable data. Why Data Matters from Door to Destination From the moment a traveller leaves home, their journey is powered by

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From Minds to Metrics: Psychology’s Hidden Path to Data 

About our People, Career Development / By

Studying psychology was never just an academic choice, it was a commitment. Years of training, placements, and personal investment go into becoming a qualified psychologist. It’s a demanding path, and one I pursued with passion.  But after all that effort, I found myself stuck. The job market was saturated, roles were scarce, and guidance was minimal. I had the qualifications, but no clear direction. That uncertainty was overwhelming.  The Psychology Pipeline: More Than Just Research  Psychology graduates face a maze of options, clinical training, academic research, forensic or occupational specialisms, education, HR, mental health support. But many of these paths

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The Demographics of the UK Data Industry 

About our People / By

Why We’re Sponsoring Women in Data at Informatica World Tour  Every business has an origin story. Ours started in October 2011, when both Martyn and I had just been made redundant. What could have been a dead end turned into Cloud Perspective.  I set myself a challenge: 50 days, four Salesforce certifications. Martyn picked up a sales management role in electronics. Within three months, my workload in the Salesforce ecosystem, particularly around data, was already enough to pull him back in. And just like that, Cloud Perspective was born.  Fourteen Years On  Fast forward 14 years: ~150 projects delivered in

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Why Representation Matters: My Journey as a Woman of Colour in Data 

About our People, Career Development / By

When I first started exploring a career in technology, it was hard to see myself in it. Online searches turned up very few young women in tech communities, and within my immediate circles, school, family, and community, I couldn’t name a single woman of colour working in data or technology. It wasn’t just underrepresentation; it was invisibility. The silence around us in these spaces, and the subtle nudges toward roles “more suitable” for girls, made tech feel distant and something not meant for us.  But I put the doubt aside and chose to study Management and Information Technology with a year in placement, hoping it would give

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