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The MDM Journey: Why Governance and Data Quality Are Crucial to MDM Success

Master Data Management (MDM) is often positioned as a technology solution – a platform, a system, an architecture. But in reality, a successful MDM implementation is far more than that. It is a business transformation initiative that depends heavily on strong data governance and high data quality. Across multiple customer engagements – including a recent programme with a global connectivity provider operating across dozens of countries – I’ve seen a consistent theme: when MDM struggles, it’s rarely because of the technology. It’s because governance and data quality weren’t established early enough – or clearly enough. In this customer engagement, the […]

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Preparing Your CRM for Agentic AI Starts With Your Data

By Miranda Pocock Agentic AI is changing the conversation around CRM. For years, we’ve been talking about systems that log activity, store interactions and help teams stay organised. Useful, yes – but hardly transformative. Now we’re entering a phase where CRM can interpret signals, anticipate needs and support decisions across the entire customer lifecycle. Preparing your CRM for Agentic AI is a shift that feels genuinely exciting. But here’s the part organisations are quickly discovering: none of this intelligence works without the right data foundations. In our new practical guide, developed jointly with Informatica, we dig into why AI agents

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Cloud Perspective named Informatica Prospecting Partner of the Year 2025 award graphic

Cloud Perspective Named Informatica’s 2025 Prospecting Channel Partner of the Year

Cloud Perspective is proud to announce that we have been recognised as Informatica Prospecting Channel Partner of the Year 2025– an award that celebrates excellence in identifying, engaging, and supporting organisations on their data transformation journeys. This recognition reflects the strength of our partnership with Informatica and the commitment our team brings to helping customers unlock the full value of their data. Prospecting isn’t just about pipeline generation; it’s about understanding where customers are in their maturity, identifying the right opportunities for impact, and guiding them toward solutions that deliver meaningful outcomes.   Why This Award Matters Being named Prospecting

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The Road to an MBA: Episode 4 – The Final Project Begins 

A New Phase Begins  Welcome back to The Road to an MBA. If the earlier episodes focused on taught modules, simulations, and structured learning, this one marks a clear shift. The taught phase of the MBA is now complete, and I’ve officially begun the MBA final project, a stage that feels less like another module and more like the point where everything comes together.  From Student to Researcher  That doesn’t mean this phase is unstructured. Far from it. However, it does feel fundamentally different from what has come before. Earlier stages of the MBA were characterised by classroom energy, group discussions, and

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The Next Chapter: Salesforce’s Acquisition of Informatica

When Salesforce announced its intent to acquire Informatica, it sparked conversations across our teams and with customers. At Cloud Perspective, we gathered colleagues from sales, consulting, and technology to reflect on what this means – not just for the market, but for the organisations we support every day.  Transformation won’t come from technology alone. It requires a data-driven culture: led by leadership, adopted through collaboration, and sustained by a commitment to do things better. Salesforce’s acquisition of Informatica is a catalyst, but the real change will be driven by how customers choose to harness it.   For over 14 years, Cloud Perspective has helped organisations bridge these gaps – from

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