Customer Loyalty

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From Backpacker to Data Advocate: Why Travel Needs a 360° Customer View

About our People, Customer Loyalty / By

After months of solo backpacking across Asia and Australia, I’ve experienced the full spectrum of travel, booking hostels on the fly, navigating language barriers, and relying on platforms to remember my preferences. These moments shaped how I think about customer data today. Now, as an Inside Sales Specialist at Cloud Perspective, a platinum partner of Informatica, I support travel and tourism accounts that face those same challenges, but from the inside out. The difference is data. Unified, trusted, and actionable data. Why Data Matters from Door to Destination From the moment a traveller leaves home, their journey is powered by […]

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The Keychain Advantage: Unifying Customer Data for Seamless Integration

Customer Loyalty / By

The Keychain is an essential element of the Informatica Customer 360 (C360) solution, designed to seamlessly connect and maintain relationships between customer data across multiple systems. Acting as a central linking mechanism, it ensures accurate, consistent, and unified access to customer information. Below, we explore how the Keychain functions and its critical role in optimizing data management. Why Implement the Keychain? For a leading global vacation and hospitality brand, Cloud Perspective implemented Keychain as part of a broader data strategy, to serve as a single source of truth for managing customer account keys across various systems. By linking their customer

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25% Fewer Complaints, Faster Resolutions: The Impact of a Unified Loyalty Program

Customer Loyalty / By

Why a Consolidated Loyalty Program Is Key to Customer Satisfaction Loyalty programs are a great way to reward customers and keep them engaged with your brand. However, challenges can arise when the system behind these programs becomes fragmented. This fragmentation often occurs when large organisations grow through mergers and acquisitions, resulting in disjointed customer data. A leading vacation and hospitality company managing loyalty points across four different systems experienced this very same problem. This situation led to customer frustration and operational inefficiencies. Let me share how we partnered with them to resolve these challenges. The Problem: Fragmented Loyalty Systems Hurt

25% Fewer Complaints, Faster Resolutions: The Impact of a Unified Loyalty Program Read More »

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