Author: Miranda Pocock

Preparing Your CRM for Agentic AI Starts With Your Data

Data Strategy / By

By Miranda Pocock Agentic AI is changing the conversation around CRM. For years, we’ve been talking about systems that log activity, store interactions and help teams stay organised. Useful, yes – but hardly transformative. Now we’re entering a phase where CRM can interpret signals, anticipate needs and support decisions across the entire customer lifecycle. Preparing your CRM for Agentic AI is a shift that feels genuinely exciting. But here’s the part organisations are quickly discovering: none of this intelligence works without the right data foundations. In our new practical guide, developed jointly with Informatica, we dig into why AI agents […]

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Cloud Perspective named Informatica Prospecting Partner of the Year 2025 award graphic

Cloud Perspective Named Informatica’s 2025 Prospecting Channel Partner of the Year

News / By

Cloud Perspective is proud to announce that we have been recognised as Informatica Prospecting Channel Partner of the Year 2025– an award that celebrates excellence in identifying, engaging, and supporting organisations on their data transformation journeys. This recognition reflects the strength of our partnership with Informatica and the commitment our team brings to helping customers unlock the full value of their data. Prospecting isn’t just about pipeline generation; it’s about understanding where customers are in their maturity, identifying the right opportunities for impact, and guiding them toward solutions that deliver meaningful outcomes.   Why This Award Matters Being named Prospecting

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The Champion 

Data Strategy / By

Understanding the Human Side of Data Delivery  Why People – Not Technology – Define the Outcome  Since we started Cloud Perspective back in 2011, we’ve delivered more than 150 data projects across industries, platforms, and business functions. In that time, the landscape has changed beyond recognition — cloud platforms matured, automation accelerated, and data became a board-level topic.  Yet one thing hasn’t changed: people make or break a data project.  “Technology gives you the means. People give you the outcome.”  Beyond Technology: Redefining What Success Really Means  Yes, the technology matters — but only to a point. Once the platform

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The Demographics of the UK Data Industry 

About our People / By

Why We’re Sponsoring Women in Data at Informatica World Tour  Every business has an origin story. Ours started in October 2011, when both Martyn and I had just been made redundant. What could have been a dead end turned into Cloud Perspective.  I set myself a challenge: 50 days, four Salesforce certifications. Martyn picked up a sales management role in electronics. Within three months, my workload in the Salesforce ecosystem, particularly around data, was already enough to pull him back in. And just like that, Cloud Perspective was born.  Fourteen Years On  Fast forward 14 years: ~150 projects delivered in

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The Golden Record: Discovering the Heartbeat of Your Data 

Data Strategy / By

Not all data is equal. Some records are dormant, others are alive with activity, pulsing through your business, driving sales, shaping operations. But without visibility, how do you know which is which?  That’s where the Golden Record comes in. It’s not just about data quality, it’s about identifying the most active, most impactful version of a record. It shows you where your business is truly moving.  What Is a Golden Record?  At its core, the Golden Record is the single, most relevant version of any business entity, be it a customer, product, supplier, or asset. It’s derived not just from

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