Author: Miranda Pocock

The Demographics of the UK Data Industry 

About our People / By

Why We’re Sponsoring Women in Data at Informatica World Tour  Every business has an origin story. Ours started in October 2011, when both Martyn and I had just been made redundant. What could have been a dead end turned into Cloud Perspective.  I set myself a challenge: 50 days, four Salesforce certifications. Martyn picked up a sales management role in electronics. Within three months, my workload in the Salesforce ecosystem, particularly around data, was already enough to pull him back in. And just like that, Cloud Perspective was born.  Fourteen Years On  Fast forward 14 years: ~150 projects delivered in […]

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a heart is shown on a computer screen

The Golden Record: Discovering the Heartbeat of Your Data 

Data Strategy / By

Not all data is equal. Some records are dormant, others are alive with activity, pulsing through your business, driving sales, shaping operations. But without visibility, how do you know which is which?  That’s where the Golden Record comes in. It’s not just about data quality, it’s about identifying the most active, most impactful version of a record. It shows you where your business is truly moving.  What Is a Golden Record?  At its core, the Golden Record is the single, most relevant version of any business entity, be it a customer, product, supplier, or asset. It’s derived not just from

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Woman perched on a desk in a chaotic office with papers flying, representing workplace stress.

Unifying the Chaos – Why Harmonised Data Was the Answer 

Data Strategy / By

In a world of fast-paced growth and acquisitions, one global enterprise found itself at a tipping point. Years of merging systems, rapid-fire migrations, and inconsistent processes created a tangled web of duplicate customer records, disjointed finance trails, and frustrated sales teams. What should have been a digital engine of growth became a brake on business momentum.  The Challenge: When Growth Creates Data Paralysis  With over 70 legal entities spread across global regions, each with their own regulatory, commercial, and operational rules, the business relied on both Salesforce (for CRM) and NetSuite (for financial and legal records) to manage the same

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Ellie’s Journey

News / By

Ellie Greenhalgh joined Cloud Perspective in September of 2021; five months later, we caught up with Ellie to find out how she was getting on. Ellie joined the team as a trainee data consultant in her first full-time role after graduating from the University of Manchester with a BA in Business Management and Spanish Language following her graduation.  Due to the ongoing effects of the COVID-19 crisis, the interview process was carried out entirely online via video conferencing, and when asked about the virtual recruitment process, Ellie said: “My first interview consisted of an informal chat with CEO Martyn Leman

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Starting a new job during the lock down

About our People, News / By

Manisha Varu started her new role as a Data Consultant at Cloud Perspective, during the week that the unprecedented lockdown commenced. We catch up with her about the pros and cons of starting this new career without stepping foot in her new workplace or even meeting her new colleagues. What expectations did you have of your new role at Cloud Perspective? “I was really excited to be offered the Data Consultant role at Cloud Perspective. I expected that my first few months would involve a lot of independent learning, shadowing my team members and getting involved with client meetings –

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