September 2025

From Minds to Metrics: Psychology’s Hidden Path to Data 

Studying psychology was never just an academic choice, it was a commitment. Years of training, placements, and personal investment go into becoming a qualified psychologist. It’s a demanding path, and one I pursued with passion.  But after all that effort, I found myself stuck. The job market was saturated, roles were scarce, and guidance was minimal. I had the qualifications, but no clear direction. That uncertainty was overwhelming.  The Psychology Pipeline: More Than Just Research  Psychology graduates face a maze of options, clinical training, academic research, forensic or occupational specialisms, education, HR, mental health support. But many of these paths […]

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The Demographics of the UK Data Industry 

Why We’re Sponsoring Women in Data at Informatica World Tour  Every business has an origin story. Ours started in October 2011, when both Martyn and I had just been made redundant. What could have been a dead end turned into Cloud Perspective.  I set myself a challenge: 50 days, four Salesforce certifications. Martyn picked up a sales management role in electronics. Within three months, my workload in the Salesforce ecosystem, particularly around data, was already enough to pull him back in. And just like that, Cloud Perspective was born.  Fourteen Years On  Fast forward 14 years: ~150 projects delivered in

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