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The Golden Record: Discovering the Heartbeat of Your Data 

Data Strategy / By

Not all data is equal. Some records are dormant, others are alive with activity, pulsing through your business, driving sales, shaping operations. But without visibility, how do you know which is which?  That’s where the Golden Record comes in. It’s not just about data quality, it’s about identifying the most active, most impactful version of a record. It shows you where your business is truly moving.  What Is a Golden Record?  At its core, the Golden Record is the single, most relevant version of any business entity, be it a customer, product, supplier, or asset. It’s derived not just from […]

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Unifying the Chaos – Why Harmonised Data Was the Answer 

Data Strategy / By

In a world of fast-paced growth and acquisitions, one global enterprise found itself at a tipping point. Years of merging systems, rapid-fire migrations, and inconsistent processes created a tangled web of duplicate customer records, disjointed finance trails, and frustrated sales teams. What should have been a digital engine of growth became a brake on business momentum.  The Challenge: When Growth Creates Data Paralysis  With over 70 legal entities spread across global regions, each with their own regulatory, commercial, and operational rules, the business relied on both Salesforce (for CRM) and NetSuite (for financial and legal records) to manage the same

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Applying the 80/20 Rule to Value-Driven Modelling: Focus on What Really Drives Growth  

Data Strategy / By

I joined Cloud Perspective in July last year because I recognise that data is becoming increasingly critical to how businesses can benefit from the AI revolution. In my conversations across the industry, I’ve become more familiar with the concept of Value-Driven Modelling (VDM). While I’m not an expert, I’d like to share a few thoughts on VDM and its intersection with the more familiar Pareto Principle.  Not all business inputs are created equal.   Often, a small number of products, customers, or activities are responsible for the majority of results. That’s the insight behind the Pareto Principle, also known as

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From Booking to Business Value in Seconds: A Real-Time Integration Success Story 

Data Strategy / By

In today’s fast-paced digital landscape, speed isn’t just a competitive edge it’s a necessity. One recent real-time integration project exemplifies what’s possible when automation, intelligent design, and cloud-native tools come together to eliminate friction between booking and business value.  What Does “Real-Time” Mean? In this context, “real-time” means data is processed and made available immediately or within seconds of an event occurring—without manual intervention or delays.  This customer, a global player in the travel and transport sector, faced a familiar challenge: turning a booking confirmation into meaningful, trusted customer data in Salesforce and their Master Data Management (MDM) platform. The challenge

From Booking to Business Value in Seconds: A Real-Time Integration Success Story  Read More »

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