Preparing Your CRM for Agentic AI Starts With Your Data
By Miranda Pocock Agentic AI is changing the conversation around CRM. For years, we’ve been talking about systems that log activity, store interactions and help teams stay organised. Useful, yes – but hardly transformative. Now we’re entering a phase where CRM can interpret signals, anticipate needs and support decisions across the entire customer lifecycle. Preparing your CRM for Agentic AI is a shift that feels genuinely exciting. But here’s the part organisations are quickly discovering: none of this intelligence works without the right data foundations. In our new practical guide, developed jointly with Informatica, we dig into why AI agents […]
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