When Salesforce announced its intent to acquire Informatica, it sparked conversations across our teams and with customers. At Cloud Perspective, we gathered colleagues from sales, consulting, and technology to reflect on what this means – not just for the market, but for the organisations we support every day.
Transformation won’t come from technology alone. It requires a data-driven culture: led by leadership, adopted through collaboration, and sustained by a commitment to do things better. Salesforce’s acquisition of Informatica is a catalyst, but the real change will be driven by how customers choose to harness it.
For over 14 years, Cloud Perspective has helped organisations bridge these gaps – from data silos to unified insights, from maintenance to innovation, from potential to performance.
The Lay of the Land
Cloud adoption has accelerated rapidly in recent years, reshaping how organisations think about data. Many customers have invested heavily in Informatica for integration and governance, while Salesforce has become the backbone of customer engagement. While some Salesforce customers already leveraged Informatica through Customer 360 integrations, for many these worlds ran in parallel.
The acquisition brings them together. For customers, this isn’t just a corporate headline, it’s a chance to rethink how data architecture, analytics, and customer experience can be unified.
And our consensus is that this marks a turning point: a chance to simplify, strengthen, and connect data strategies in ways that were previously out of reach.
Technology Impact
The acquisition positions Informatica within Salesforce’s Trusted Context layer, alongside MuleSoft. Tableau and Slack benefit as part of the Active Context layer, surfacing governed insights across Customer 360 apps.
For customers, the impact is tangible:
- Unified ecosystem: Integration, governance, analytics, and CRM brought together in one connected framework.
- Reduced complexity: Capabilities that once required custom builds or workarounds are increasingly native, allowing teams to focus on outcomes rather than plumbing.
- Broader scope: Customers who relied solely on Informatica can now explore Salesforce functionality, while Salesforce-first organisations gain access to Informatica’s Trusted Context capabilities, governance, lineage, and master data management, extending trust across the enterprise.
Some Salesforce customers have long benefited from Informatica through embedded Customer 360 integrations. Cloud Perspective’s deep experience delivering these integrations means we understand exactly how Informatica has historically fitted into Salesforce – a unique advantage as the partnership now expands and as customers look for trusted guides to navigate this new era.
For our Informatica first customers, the acquisition opens Salesforce functionality more seamlessly, extending the value of their existing investments.
For Salesforce first customers, it brings Informatica’s Trusted Context capabilities front and centre, accelerating adoption of Agentic AI powered by better performing, context rich data.
AI and Macro Trends
AI adoption is accelerating, but without clean, connected, and governed data, AI is just noise. Informatica’s strengths in governance and integration directly support readiness for AI.
This acquisition enables customers to:
- Align with macro trends like predictive analytics, generative AI, and automation, knowing their data foundation is robust.
- Build resilience into their data strategies.
- Explore new possibilities where Salesforce CRM insights are enriched by Informatica’s lineage and quality controls.
A shared view emerged that AI will only deliver meaningful outcomes when built on strong data foundations, and this acquisition strengthens that path.
Customer and Market Positioning
For customers, the acquisition reframes the conversation. Instead of relying on siloed systems, organisations can now explore integrated strategies that combine Customer 360 apps, Service Management, analytics, and data management under one roof.
The opportunity is significant:
- Many organisations already use Salesforce, but only a fraction combine it with Informatica. The acquisition opens new doors for integrated strategies.
- Large organisations with complex estates stand to benefit most, as they grapple with compliance, governance, and scale.
- Customer conversations move from siloed systems to integrated outcomes – spanning Customer 360 apps, Service Management, analytics, and data management working together.
It was clear from our discussions that this opens new conversations with customers who previously saw Salesforce and Informatica as separate worlds.
The Art of the Possible
One theme stands out: this is about unlocking doors. Customers who once faced limitations, whether in functionality, time, or resources, can now explore new possibilities.
Imagine a future where:
- Data import, governance, and compliance are native capabilities, not custom projects.
- AI insights are powered by unified data across CRM and analytics.
- Organisations scale faster, with resilience built into their architecture.
These aren’t distant ambitions. They’re practical outcomes that become achievable when Salesforce and Informatica work together.
Moving Forward
Salesforce’s acquisition of Informatica isn’t just about technology – it’s about embedding Trusted Context across the enterprise. By unifying governance, lineage, and master data management with Salesforce’s activation layer, customers can build the data driven culture needed to unlock AI and real outcomes.
At Cloud Perspective, we’re ready to help organisations bridge that gap: from data silos to unified insights, from maintenance to innovation, from potential to performance.
About Cloud Perspective
Cloud Perspective is a Salesforce integration and consulting partner, and a Platinum Partner of Informatica for over 14 years. With 150+ successful project deliveries, we help organisations unlock the full value of their data, connecting people, platforms, and outcomes. As part of the Agentforce 360* ecosystem announced at Dreamforce, we’re uniquely positioned to support customers in navigating this new era of data-driven transformation.
