After months of solo backpacking across Asia and Australia, I’ve experienced the full spectrum of travel, booking hostels on the fly, navigating language barriers, and relying on platforms to remember my preferences. These moments shaped how I think about customer data today.
Now, as an Inside Sales Specialist at Cloud Perspective, a platinum partner of Informatica, I support travel and tourism accounts that face those same challenges, but from the inside out. The difference is data. Unified, trusted, and actionable data.
Why Data Matters from Door to Destination
From the moment a traveller leaves home, their journey is powered by data:
- Ride-share and taxi apps sync with flight delays to time pickups
- Transport apps guide travellers through buses, trams, and undergrounds
- Airlines track dietary needs and seat preferences
- Hotels prep for late arrivals with check-in flexibility and welcome food packs
- Booking platforms remember room filters, ensuite, curtain beds, quiet zones
- Travel apps flex with changing group sizes, coordinating bookings and shared plans
- Systems securely store essentials like passport details and food allergies
Whether travelling solo or with new companions met along the way, flexibility and reliability matter. And that depends on intelligent data architecture that responds to real-time needs.
These aren’t just conveniences. They’re trust signals. And they’re only possible when companies invest in customer data management.
From Fragmented to Unified: The Power of a Golden Record
One of the most powerful use cases we’ve implemented, with joint Informatica customers, is the single view of a customer. Or better yet, a family.
Imagine a family booking a holiday: parents, teens, younger children. Their data is scattered across systems, age, preferences, loyalty status. Without a golden record, marketing becomes generic. With it, companies can tailor experiences:
- Suggesting teen-friendly excursions as kids grow older
- Recognizing returning family members across generations
- Avoiding duplicate records that confuse communication
We’ve helped travel clients build this capability, and the results were immediate. From sharper campaign targeting to smoother check-in experiences, they saw stronger engagement, faster conversions, and fewer support issues. It’s not just about personalization. It’s about relevance, retention, and respect.
AI and the Future of Travel
AI is already reshaping the travel experience, from predicting flight delays and optimizing pricing to customizing offers and automating service responses. It powers chatbots that answer booking questions, systems that anticipate itinerary changes, and platforms that suggest relevant upgrades based on real-time behaviour.
But AI is only as good as the data behind it. Without clean, connected, and governed data, even the smartest algorithms fall short.
That’s where Informatica comes in. Their cloud-enabled, unified data management solutions help travel companies build the foundation AI needs to thrive:
- Master Data Management (MDM) for unified customer views across channels and systems
- Data Governance to ensure trust, transparency, and compliance
- Data Quality to eliminate duplication, errors, and gaps in customer records
At Cloud Perspective, we help joint Informatica customers unlock these capabilities, connecting the dots between data strategy and real-world traveller expectations. Whether it’s enabling smarter personalization or supporting predictive service models, we make sure the data is ready for AI to deliver.
Helping Travel Brands Get It Right
Whether it’s a backpacker in Bangkok or a family in Barcelona, travellers expect seamless, personalized experiences. As an Inside Sales Specialist, I’m proud to support the teams helping travel brands deliver just that, with data that’s as reliable as your favourite travel app.
Related Cloud Perspective articles you may be interested in:
- The Keychain Advantage: Unifying Customer Data for Seamless Integration – Cloud Perspective
- The Importance of a Unified Loyalty Program for Customer Satisfaction
