Cloud Perspective

From Backpacker to Data Advocate: Why Travel Needs a 360° Customer View

After months of solo backpacking across Asia and Australia, I’ve experienced the full spectrum of travel, booking hostels on the fly, navigating language barriers, and relying on platforms to remember my preferences. These moments shaped how I think about customer data today. Now, as an Inside Sales Specialist at Cloud Perspective, a platinum partner of Informatica, I support travel and tourism accounts that face those same challenges, but from the inside out. The difference is data. Unified, trusted, and actionable data. Why Data Matters from Door to Destination From the moment a traveller leaves home, their journey is powered by […]

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The Golden Record: Discovering the Heartbeat of Your Data

Not all data is equal. Some records are dormant, others are alive with activity, pulsing through your business, driving sales, shaping operations. But without visibility, how do you know which is which? That’s where the Golden Record comes in. It’s not just about data quality, it’s about identifying the most active, most impactful version of a record. It shows you where your business is truly moving. What Is a Golden Record? At its core, the Golden Record is the single, most relevant version of any business entity, be it a customer, product, supplier, or asset. It’s derived not just from